PTC
Brand Campaign 2024

PTC is a global software firm with a highly diverse set of digital solutions – like 3D modeling, augmented reality, and product lifecycle data management – that are used by large industrial and manufacturing clients. As a consultant, I helped update their brand approach and style to expand awareness and audiences. The challenge was to maintain a high-tech sensibility for B2B but reveal how PTC makes consumer products possible on the B2C side.  The result was an integration of human storylines within a highly technical brand.