Jobcase
Building a Digital Brand

From 2015 to 2023, I championed brand development at Jobcase, an online community for workers. As a data-driven startup, we grew with marketing experimentation, community and B2B content, strategic partnerships and thought leadership.  We rebranded in 2022 to reflect our community's strengths – empathy, optimism, support, and inclusivity – with updated brand identity, messaging, cultural principles and B2B brand positioning.